What kind of world do Generation Z and Generation Alpha want? How will architects and designers respond to this?
26 January 2024 • 10:00
-11:30 • Scene 1,2 | Ballroom C, B
Session translated simultaneously
Online broadcast session
Thematic scope
Always on, Digital Natives, Net Gen… They are not yet in a position to decide about their own lives, but they are already discerning consumers nevertheless. Is architecture and design ready for what Generation Z and Generation Alpha expect?
