Programme

Opinion and conversation stage

The winners of the Good Pattern [pol. Dobry Wzór] competition and leading designers in conversation about the role of industrial design in gaining a competitive edge and increasing the proceeds of enterprises – from optimising the costs of production to increases in sales. A panel with the participation of the winners of the Good Pattern competition organized by the Institute of Industrial Design [pol. Instytut Wzornictwa Przemysłowego]. Leading architects and representatives of companies known for numerous examples of good industrial design will talk about the influence of design on the development of businesses – from reducing the costs of production, through improving the functionality of products, to increasing their appeal to the consumer and boosting sales. The panellists will share their experience, demonstrating how well-thought design translates into measurable financial benefits. Invited to participate in the meeting are entrepreneurs, designers and everyone else interested in how industrial design affects the competitive edge of a company.