Speakers

Magda Skibka is an expert on the image and communication of interior brands and architects. Her experience spans more than 18 years. She has built it by working with major companies producing, among others, ceramic tiles, upholstered and chest furniture and bathroom ceramics. She has developed communications for dozens of companies and architectural studios - from small one-person firms to multinational corporations.

Since 2015, she has managed a boutique PR agency, PLN Design Group, where she strategically advises interior and architectural brands on consistent and long-term communication, image and media relations.

Magda Skibka has created the first workbook on the market dedicated to architects and interior designers entitled. ‘Brand strategy for architects and studios’. It is a comprehensive tool consisting of 90 pages, 15 chapters and 30 exercises, which helps step by step to develop an effective personal and studio brand strategy. The workbook has become an invaluable support for industry professionals who want to strengthen their position in the market and communicate their value more effectively to clients and business partners.

She also conducts trainings, consultations and audits in the field of communication, image, brand building and cooperation with the media. In duo with architect Hanna Pietras, they advise (including training) manufacturers and showrooms/salesrooms on building relationships with architects and designers.

She likes to say that she "designs communications."